Remember your group of friends from high school?
There were two types of people in the group: those that could tell a joke with such conviction that people would laugh hysterically and then those that could take even the funniest of jokes and not be able to deliver it properly.

Why is it that you could take the same joke, give it to two people and see two totally different outcomes?

Storytelling. The art and skill of being able to tell a good story.

Those of you who know me will know that I have a passion for sales and deal making. I am also lucky enough to work with some unbelievable people who are award winning sales people and deal makers. I am therefore exposed to the top sales people / deal makers in the advertising industry.

When I study the people that I work with, I consistently find that the people that are able to tell a great story are consistently better at selling than people who can’t tell a good story.

Even if you look at our history, story telling has been around for generations and traditions are passed down through the generations via storytelling.

If you want to succeed in sales, learn to tell a great story.